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Hey, I’m Al Kaatib!

If you need sharp, witty, and SEO-friendly content that makes Google and your readers smile, I’m your person.

The Story So Far…

I didn’t wake up one day and decide to become a writer. That distinction belongs to my Biomedical Engineering degree, which sounds way fancier than it actually was. But as life tends to do, it led me to the world of words, where I’ve spent over 10 years making complex ideas digestible—and occasionally, fun.

I’ve written it all—SEO content for B2B and B2C audiences, landing pages that don’t just sit there looking pretty but actually convert, and detailed pillar content for websites that want to be found (not just read). I’ve been the voice behind everything from the dry to the dazzling, with some technical writing thrown in for good measure, like my stint at TCS, a Fortune 500 company. Did I mention I’ve worked for Uber, too? That’s right! When you’ve written content for MAANG companies, you learn a thing or two about getting it right.

Google’s Search team also had the pleasure of having me for six years, where I learned this key truth: if you can’t beat the algorithm, befriend it. I used that lesson to shape my SEO strategies, making sure content ranks without feeling like a robot wrote it.

Most recently, I was managing operations at a marketing agency—running the SEO department, liaising with tech teams, building tools, and keeping everything running smoother than a pyramid scheme. Yes, operations management and writing are two very different things, but guess what? They both require an eye for detail and a knack for turning chaos into order. That’s the magic I bring to every project.

With a Masters in Marketing and Operations, plus that snazzy Biomedical Engineering degree, I can seamlessly blend technical precision with creative flair—whether I’m crafting SEO copy, technical documentation, or writing something that actually gets people to click.

I’ve been on both ends of learning—the creative and the technical. So, whether you need a guide to quantum physics or want to sell a really good pair of shoes, I’ll make sure the content is sharp, compelling, and, above all, human.

What I Can Do for You

I write SEO-optimized content that gets you seen and heard. From engaging blog posts and snappy social media captions to persuasive landing pages and conversion-focused copy, I help you connect with your audience and keep them coming back for more.

I craft content that not only ranks high but actually speaks to your readers. Need a pitch that’ll knock a CEO’s socks off? A thought-provoking e-book that positions you as an industry leader? Or maybe a LinkedIn post that turns heads and sparks conversations? I’ve got you covered.

I create content that fits your voice, goals, and audience perfectly, and I do it with the right mix of creativity and strategy. Let’s make words work for you—sharp, memorable, and impactful.