This blog is not a passion project. Most of what you’ll find here was written for commercial purposes: client briefs, portfolio samples, and the odd article that seemed worth finishing once started.
Topics vary. Sometimes it’s a travel write-up, sometimes a product review. Occasionally, an opinion sneaks in. Once in a while, something gets written simply because a search bar didn’t have the answer, and someone had to fix that.
What holds it all together is the same thing that holds most writing together: structure, clarity, and the discipline to leave adjectives on the cutting room floor.
This isn’t where I come to emote or philosophise. It’s where I file things that might help someone decide whether I can write what they need written. If that’s you, excellent. If not, there’s still the occasional sentence worth your time.
The door’s open. Take a look around. If something catches your eye, it probably means we’d work well together.
Al Kaatib